how can we help bring your "thing" to life?
PLANNING & STRATEGY
PRODUCT DESIGN & DEVELOPMENT
MARKETING & ECOMMERCE
WHY SMASH FACTORY?
We help you choose the right strategy, keep focused on what matters most, and mentally prepare for the product development journey.
Start with BRAND DISCOVERY which differentiates you from the competition.
Develop a comprehensive MARKETING BLUEPRINT to keep the team focused and map out the pathway to success.
Align you with trusted product development partners for the perfect DESIGN and MANUFACTURING for your niche.
And finally, we teach you the business details and create a "shark proof" pitch used for Investors or sales.
WHO WE ARE
Robo’s has worked with: Sony Handi-cam, Mini-disc, Home Theatre, WebTV, XM Satellite Radio, Charge! Energy, GameStop, BlockBuster Gaming, Texas Industries, Vetericyn, FullBucket, Limb Bit.
Sam keeps a watchful eye on all our projects and helps build sales channels and corporate partnerships.
Jodi Weishaar Hendrickson
After stepping down as division Publisher of a multi-million dollar magazine company, she helps clients navigate the product design and build process like a ship captain.
Ron provides strategic counsel on our projects and is a wizard at positioning a product for massive scale.
Get started with a FREE product evaluation.
ARTICLES & HOW-TO'S
Why do I need to scare the hell out of you?
My girls asked me; Daddy, what is it that you do? Hmmm. Well, I build businesses. Usually, I’m the marketing guy or strategist or whatever it takes. I know, piss poor right? One day, a comprehensive book will tell the story about these times I’m living through. The birth and release of the Internet to Read more about But Is It Art?[…]
I asked some of the most successful inventors, designers and product developers what the key is to discovering a GREAT idea. They had many and various answers. However, the most common answer was:
Have lots of bad ideas.
It seems odd that people at this level would mention bad ideas but once broken down, it becomes painfully clear. Read more about Pile Up The Ideas
The 8 foot tall sign in the hotel lobby was… intriguing.
Maybe it was the man’s enthusiasm. Maybe the typography. Or maybe the luxury cars photoshopped into the background…
How to Build an 8 Figure Business in 10 weeks!
Scaling seems to be the buzzword of the moment. Built to Scale is a popular, best selling book about creating systems that allow you to build a MONSTER business without the traditional headaches. It’s a good idea, you know, to avoid headaches. However, psychologically, thinking about your product evolving into a MONSTER business, can be Read more about Built to Scale. Really?[…]
It can be overwhelming for a new Inventor to decide to pursue their dream. Taking it from a napkin to development means the dream is about to become REAL!
We had a great time with these two, first-time Product Inventors during their kick-off phase. Little did we know that they documented their story on video.
Jerry sits at his kitchen table. The top is covered in electrodes, glue guns and parts. His head cupped in his hands; he sobs quiet. Jerry is your average inventor with a great idea. An electronic crib monitor in the shape of a glowing teddy bear. The glow was soothing and allowed new parents to Read more about Don’t Get Eaten By Sharks[…]
Ahhhhh, the joys of product development – the good, bad and ugly. Reaching the end of any phase of a project is a major highlight. And it’s a highlight starting the next phase. But in the middle of the phases it gets to be somewhat work. Grinding out the processes and completing what are some Read more about Limb Bit Phase 3 Launch[…]
Who sees the necessity and brings forth a light of hope? Who dares break the rules of nature to improve upon our situation? The evolution of man is gauged not as much by physical stature as it is by our inventions. The club, the knife, the bed, the fire pit are the markers of our Read more about Who Is The Inventor?[…]
As I sit here staring at this napkin, I wonder about the future it will bring. On the surface, it’s just a plain, fabric napkin used to protect tabletops or clean up spills. It tears easily if you push the ink pen too hard and can be lost in an instant. But underneath, this is Read more about Is It Really Just A Bar Napkin?[…]
How most good things start with a bar, a friend and a napkin. The scene was familiar – the room was a little too dark, there were a few too many empty glasses on the table and a fairly intense conversation was going down. JD is a very smart guy. He’s a veterinarian, which makes Read more about Bringing a Product to Life: Chapter 1[…]
“Hey I was wondering if you had time for a beer? I’ve got this new idea and I wanted to run it by you.” First of all, you had me at beer. Second, I’m not sure I’ll be of any help. But yeah, OK for the beer. Everyone needs validation. We want to know if Read more about Is My Idea Shit?[…]
We are very excited to have you here at SmashFactory. Those of you who know us remember us as the guys to go to to get your product ideas made and to market successfully. However, SmashFactory has made some big changes over the last 12 months and we are just getting started. If you’re interested Read more about The Evolution of SmashFactory[…]
MEDIA OR EVENT INQUIRIES
Contact us for speaking or interview opportunities.