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WE CONCEPT, DESIGN & DEVELOP NEW PRODUCT IDEAS FOR YOUR BUSINESS

New & unique products are super important to grow your SALES and Customer LTV. We are a turn-key solution...

STRATEGIC PLANNING

We learn your customer needs/wants and trends in your industry to understand the opportunities.

CONCEPT & DESIGN

The Brand and the Product should be functional, engaging and unique. We create mockups and test with potential customers.

ENGINEERING & PRODUCTION

We can prototype, source manufacturing, and gather price options to provide a turn-key solution for delivery to your fulfillment warehouse.

MARKETING & SALES

If needed, we can engage the Marketing Strategy and Sales Funnels. We quickly review analytics and revise messaging and creative to improve sales conversions.

Check out our Online Training at Smash Factory Academy...

WHY SMASH FACTORY?

Taking a product idea to market is like climbing a mountain, it can be difficult, costly and a little dangerous - that is if you think wasting all your money and making no sales is dangerous. Using an experienced Guide like Smash Factory can help you conquer that mountain.
Do you need new innovative product offerings?

If you have a customer base within a niche, and you need to differentiate yourself from the competition and offer new gadgets for your customers to buy, we are your team.

We are different because we understand the entire development process as well as how to pick winning products and the importance of margins, operations and complete customer experience.

Consumer brands are our sweet spot...

  • Product & Brand Design, Prototypes, Sales Strategy

  • Product Development, Brand Design, Strategy & Production

  • Brand Marketing, Sales Strategy & Execution

  • Designing the little things that add up to big sales...

WHO WE ARE

We are a small but mighty team of experienced product marketing experts with billions of dollars worth of product launches.

We curate and manage a wide network of specialists to execute our proven strategies.

Robo Hendrickson

Director of Marketing & Creative
Robo extracts the Vision and distills it into the strategy everyone follows.

Some of the clients he has worked with: Sony HandiCam, MiniDisc, Home Theatre, WebTV, XM Satellite Radio, Charge! Energy Storage, GameStop, BlockBuster Gaming, Texas Industries, American Excelsior, Vetericyn, FullBucket, Limb Bit.

Sam Anderson

Senior Account Manager
Sam has many years of holding projects together, executing plans and making sure clients get exactly what they need.

Sam keeps a watchful eye on all our projects and helps build sales channels and corporate partnerships.

Jodi Weishaar Hendrickson

Senior Account Manager
Jodi has 10-years of marketing, sales and business leadership experience.

After stepping down as division Publisher of a multi-million dollar magazine company, she helps clients navigate the product design and build process like a ship captain.

Ron Lynch

Godfather of Infomercials
Ron has been involved in more Billion dollar product launches than most anyone on the planet. Samsung, GoPro, Rug Doctor, Back Joy, Fix-Me-Stick, SC Johnson & Invisible Glass, Breath Rox and Polish by Ryan SEacrest to name a few.

Ron provides strategic counsel on our projects and is a wizard at positioning a product for massive scale.

PARTNERS & ADVISORS

Get started with a FREE evaluation.

ARTICLES & HOW-TO'S

Learn some tips & secrets about product development, marketing and growing a product business.

MEDIA OR EVENT INQUIRIES

We eagerly participate in public discussion upon topics with which we have intense passion.

Or, often is the case, where an open bar is at hand, we're known to discuss pretty much anything you please, really...

Contact us for speaking or interview opportunities.