OUR 4-STEP PROCESS
STRATEGY
Extract a clear Vision and engineer a comprehensive Blueprint for everyone to follow. Can you imagine building a hotel without a blueprint?
DESIGN
The Brand and the Product should be functional, engaging and unique. Otherwise – who will care?
PRODUCTION
A smooth launch requires FLOW between operations, manufacturing, fulfillment, and marketing. If you don’t believe us, try it without FLOW.
LAUNCH
This is where the Marketing Strategy and the Sales Funnels go to work. We quickly review analytics and revise messaging and creative to improve sales conversions.
WHY SMASH FACTORY?
The product development journey is not much different than climbing a mountain.
After you determine what mountain you want to climb, you need to take inventory of your resources, choose your climbing partners and plan the route.
If you get everything just right, you're odds of success are high. If you plan poorly or make a mistake those odds drop sharply.
Shit is going to happen. That's just part of the product development process.
It helps to have an expert Guide who's traveled that mountain - and there are many competent ones out there.
Smash Factory is that cool Guide who wants to have fun, teach you along the way and get everyone to the summit safe and alive.
That's how we are different.
Product & Brand Design, Prototypes, Sales Strategy
Product Development, Brand Design, Strategy & Production
Brand Marketing, Sales Strategy & Execution
Product Versions, Sales Conversions & Stick Rate
WHO WE ARE
We curate and manage a wide network of specialists to execute our proven strategies.
Robo Hendrickson
Some of the clients he has worked with: Sony HandiCam, MiniDisc, Home Theatre, WebTV, XM Satellite Radio, Charge! Energy Storage, GameStop, BlockBuster Gaming, Texas Industries, American Excelsior, Vetericyn, FullBucket, Limb Bit.
Sam Anderson
Sam keeps a watchful eye on all our projects and helps build sales channels and corporate partnerships.
Jodi Weishaar Hendrickson
After stepping down as division Publisher of a multi-million dollar magazine company, she helps clients navigate the product design and build process like a ship captain.
Ron Lynch
Ron provides strategic counsel on our projects and is a wizard at positioning a product for massive scale.
PARTNERS & ADVISORS
Get started with a FREE product evaluation.
ARTICLES & HOW-TO'S
I need to scare the hell out of you
Why do I need to scare the hell out of you?
But Is It Art?
My girls asked me; Daddy, what is it that you do?
Hmmm. Well, I build businesses. Usually, I’m the marketing guy or strategist or whatever it takes.
I know, piss poor right? Read more about But Is It Art?
Pile Up The Ideas
I asked some of the most successful inventors, designers and product developers what the key is to discovering a GREAT idea. They had many and various answers. However, the most common answer was:
Have lots of bad ideas.
My Search For An 8-Figure Business
The 8 foot tall sign in the hotel lobby was… intriguing.
Maybe it was the man’s enthusiasm. Maybe the typography. Or maybe the luxury cars photoshopped into the background…
8-Figure Domination!
Built to Scale. Really?
Scaling seems to be the buzzword of the moment. Built to Scale is a popular, best selling book about creating systems that allow you to build a MONSTER business without the traditional headaches. It’s a good idea, you know, to avoid headaches. However, psychologically, thinking about your product evolving into a MONSTER business, can be Read more about Built to Scale. Really?[…]
The Thrill of Getting Your Product Made… Finally!
It can be overwhelming for a new Inventor to decide to pursue their dream. Taking it from a napkin to development means the dream is about to become REAL!
We had a great time with these two, first-time Product Inventors during their kick-off phase. Little did we know that they documented their story on video.
Read more about The Thrill of Getting Your Product Made… Finally!
Don’t Get Eaten By Sharks
Jerry sits at his kitchen table. The top is covered in electrodes, glue guns and parts. His head cupped in his hands; he sobs quiet. Jerry is your average inventor with a great idea. An electronic crib monitor in the shape of a glowing teddy bear. The glow was soothing and allowed new parents to Read more about Don’t Get Eaten By Sharks[…]
Limb Bit Phase 3 Launch
Ahhhhh, the joys of product development – the good, bad and ugly. Reaching the end of any phase of a project is a major highlight. And it’s a highlight starting the next phase. But in the middle of the phases it gets to be somewhat work. Grinding out the processes and completing what are some Read more about Limb Bit Phase 3 Launch[…]
Who Is The Inventor?
Who sees the necessity and brings forth a light of hope? Who dares break the rules of nature to improve upon our situation? The evolution of man is gauged not as much by physical stature as it is by our inventions. The club, the knife, the bed, the fire pit are the markers of our Read more about Who Is The Inventor?[…]
Is It Really Just A Bar Napkin?
As I sit here staring at this napkin, I wonder about the future it will bring. On the surface, it’s just a plain, fabric napkin used to protect tabletops or clean up spills. It tears easily if you push the ink pen too hard and can be lost in an instant. But underneath, this is Read more about Is It Really Just A Bar Napkin?[…]
Bringing a Product to Life: Chapter 1
How most good things start with a bar, a friend and a napkin. The scene was familiar – the room was a little too dark, there were a few too many empty glasses on the table and a fairly intense conversation was going down. JD is a very smart guy. He’s a veterinarian, which makes Read more about Bringing a Product to Life: Chapter 1[…]
Is My Idea Shit?
“Hey I was wondering if you had time for a beer? I’ve got this new idea and I wanted to run it by you.” First of all, you had me at beer. Second, I’m not sure I’ll be of any help. But yeah, OK for the beer. Everyone needs validation. We want to know if Read more about Is My Idea Shit?[…]
The Evolution of SmashFactory
We are very excited to have you here at SmashFactory. Those of you who know us remember us as the guys to go to to get your product ideas made and to market successfully. However, SmashFactory has made some big changes over the last 12 months and we are just getting started. If you’re interested Read more about The Evolution of SmashFactory[…]
MEDIA OR EVENT INQUIRIES
Or, often is the case, where an open bar is at hand, we're known to discuss pretty much anything you please, really...
Contact us for speaking or interview opportunities.